Tag: social-media
-
AI in Advertising
AI generators play a large role in current advertising created within PR teams for large organisations. It has the capability to handle large quantities of data analysis, personalisation tools, manage customer engagement, provide better product recommendations, as well as predictive analytics. Although these are all components that could be handled by a team of individuals, by handing…
-
AI’s Relationship with Brand Image
Artificial intelligence has the potential to be one of the most beneficial assets to a public relations team when thinking about the brand image. However, this is only if it is used appropriately. The use of AI definitely has pros and cons that can impact the way an audience perceives the brand. Some of the pro’s…
-
Trust in AI
Trust is the cornerstone for several vital elements within PR, some of these being building relationships, credibility of the business, ethical practice, effective communication, and organisational success. AI, whilst helpful in other areas of PR as previously discussed, is not always the best tool for helping speed up a process and keeping the customers trust…
-
AI in Crisis Management
Crisis management is a vital part of any public relations strategy. It can be defined as “Actions that are taken to deal with an emergency or difficult situation in an organized way”. There is two things to be considered in relation to crisis management when creating a campaign that AI can be effective in simplifying the process,…
AI IN PUBLIC RELATIONS 