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AI in Advertising
AI generators play a large role in current advertising created within PR teams for large organisations. It has the capability to handle large quantities of data…
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AI’s Relationship with Brand Image
Artificial intelligence has the potential to be one of the most beneficial assets to a public relations team when thinking about the brand image. However, this…
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Trust in AI
Trust is the cornerstone for several vital elements within PR, some of these being building relationships, credibility of the business, ethical practice, effective communication, and…
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AI in Crisis Management
Crisis management is a vital part of any public relations strategy. It can be defined as “Actions that are taken to deal with an emergency or…
AI IN PUBLIC RELATIONS 