Tag: ai
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AI’s Relationship with Brand Image
Artificial intelligence has the potential to be one of the most beneficial assets to a public relations team when thinking about the brand image. However, this is only if it is used appropriately. The use of AI definitely has pros and cons that can impact the way an audience perceives the brand. Some of the pro’s…
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Ethical Issues of AI use in PR Practice
We as humans have the capability to determined what we believe to be right and wrong, and therefore ethical or unethical. However, AI may not have these same capabilities. When making any PR campaign or strategy you always have to think about the ethical or moral implications the campaign might have on the audience. There…
AI IN PUBLIC RELATIONS 